Netflix’s rise to streaming dominance in the past few years has been truly stellar, and there are few other companies that can match their reach or catalogue power. For many years, TV networks seemed sure that illegal downloading represented the largest threat to traditional TV programming, but nowadays it is streaming platforms like Netflix which seem to be the future of how we consume television. But what important steps must Netflix take if they truly want to gain dominance in the TV landscape, and will it ever be possible for traditional TV networks to be replaced by a streaming platform? Extending their catalogue While Netflix might be the biggest fish in the streaming pond, there are certainly other options for consumers and therefore customer retention