If your business is currently running a comprehensive social media campaign, you may feel a little uncertain about how your campaign is actually performing. Social media campaigns can be monitored and analyzed based on a variety of metrics, but not all of these metrics may actually be apparent to someone new to the social media scene. If you want to know whether your social media company is delivering results, you may want to look at the following metrics in order to help you expand your social media marketing without expanding your budget. 1.How Many People Are Watching? By far the easiest social media metric to track is the amount of followers that are actually watching your account. However, you do need to be cautious about
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Business has always been an early adoptee of digital trends – from the PC to the Internet. The success of Facebook to Twitter is as much about consumer behaviour as it is about corporate and business behaviour. The digital revolution from the birth of tablet computing – like Apple’s iPad – to other forms of technology from the smart phone to the cloud computing platforms have changed the way business is undertaken. Productivity, innovation and time/cost saving attributes have all been born due to the technological advance’s of the world’s digital services and platforms. However, we are still very much connected to our physical worlds. Nowhere is that more apt than in our preference to physical Christmas cards over E-cards? The school curriculum even teaches