If you don’t have a comprehensive brand strategy in place for your marketing efforts, chances are very good that you can sense something is already missing. When marketing efforts are begun without implementing a brand strategy, you hit a wall. At first it might not be obvious but after a while an astute marketing professional will be able to tell, as well as have the necessary skills to change that. This article will serve as a primer to having a comprehensive branding strategy that will sell products. 1. Your brand must fit your product. Despite what many people think, your brand is not your product, website, logo. Say the word Apple, for example, and chances are good that you will think of computers and music
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