The Microsoft organization that is responsible for the implementation of new advertising technologies is the adCenter laboratory. This organization has been tasked by Microsoft with not only implementing new ideas for advertising technology, but also with developing those same ideas before they are implemented. AdCenter has been working with Multitouch technology for some time but it was only recently that the world found out just how much progress they had made. It was at the Fourth Annual Demo Fest event staged by Microsoft that the adCenter pulled off demonstrations of prototype technologies that utilized multitouch technology and turned quite a few heads in doing so. The principle flagship item of the demonstration was a prototype computer working on multitouch technology. This computer, while similar to
Multi-Touch Tech Archive
Amidst all of the multi-touch technology that is being produced and tested, one of the greatest achievements is the attempt at a multi-touch laptop. While Microsoft has been working with multi-touch capabilities on desktop computers, as well as smaller digital devices such as MP3 players and cell phones, this is one of their first attempts at working the technology into a portable laptop. While this looks to be a very promising step in the direction of multi-touch technology working towards the mainstream, many have their doubts. One of the most common complaints is that the touch screen reaction time is too slow, and some say that you would be better off just using the old mouse and keyboard if you want to get anything done