If you don’t have a comprehensive brand strategy in place for your marketing efforts, chances are very good that you can sense something is already missing. When marketing efforts are begun without implementing a brand strategy, you hit a wall. At first it might not be obvious but after a while an astute marketing professional will be able to tell, as well as have the necessary skills to change that. This article will serve as a primer to having a comprehensive branding strategy that will sell products. 1. Your brand must fit your product. Despite what many people think, your brand is not your product, website, logo. Say the word Apple, for example, and chances are good that you will think of computers and music
Ever wondered how certain high profile business people achieved their job position or status? Did they deserve it? Did they work hard for it? Or was it just handed to them on a plate? I think we’d all like to believe that it was probably all just handed to them on a plate, and there’s no possible way we could achieve their status, even if we did put in an awful lot of hard work. Well, we could be wrong. Take Steve Jobs for instance, he was born on 24th February 1955 to a completely normal family in San Francisco, they put him up for adoption to another no richer than your average, young couple. They moved to a place called Santa Clara or better