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With Microsoft reportedly thinking of joining the budding smartwatch fray, one really has to think: is the draw of that potential market category really that great? The success of Pebble triggered it, Apple wants in on it, Android manufacturers have jumped or are jumping in on it, and now Microsoft is also thinking about it. Manufacturers are actively seeking the next great battleground and, by all indications, they have their eyes set on wearables in general and smartwatches in particular. Apple’s at it again—and others are following suit One thing that could have contributed to the buzz around smartwatches is the rampant rumor that Apple is developing one of its own. Apple’s reputation (deserved or not, depending on your beliefs and opinions) as an innovator