Getting visibility online has become a general thing. Every business person now needs to build their presence online. They want to be popular among their targeted audience and get more business through the website. SEO or search engine optimization is the best to way to earn popularity on the web. Internet marketing can definitely generate profit to your business. The most popular ways of marketing are offline marketing and online marketing. Online marketing is getting more popular these days as it can bring potential customers from across the web than the other.

When your website is just born and have to market it online it will seem like a very difficult start that where to start. You will need to start from the scratch. The article gives insights to the basic, but effective steps to take in marketing a new website online. Keep these tips in mind when you are about to choose SEO services in Kerala from any company. These tasks can get more business from your new business. Most web development companies who offer SEO services in Kerala use these techniques to enhance your business:

1. Setting up webmaster tool: During the first week, you should verify your website on different search engines. Creating a webmaster account for the website will help you to verify your website in various search engines. The webmaster account can be used to get the status of the website. The three popular webmaster tools are Google webmaster tools, Yahoo webmaster tools and Bing webmaster tools.
2. Installing analytics account to the website and setting up the goals: Analytics account helps you to track real time visitor and traffic details. Sign up for Google Analytics tool and add analytics’ tracking code in the website. You will be able to access the details after a simple verification process.
3. Create and submit an XML Sitemap: When the website is 100% complete, the next step is to creating an XML sitemap. Submitting the XML sitemap into search engines using webmaster tool will be helpful for you in increasing your online visibility.
4. On-page Optimization: On page optimization is one of the important processes in search engine optimization. While on-page optimization, the SEO expert will update various things on the website like the Meta Title Tags, Meta Description, Meta Keywords, and various such things.
5. Off-page optimization: A website cannot be ranked without any authorized backlinks. You can get authorized backlinks from websites such as .org, .edu and other govt. websites. Following different off-page submissions like classifieds, social bookmarking, local listing, video submissions and content marketing.

These are some of the basic steps you have to follow when starting online marketing for your website. There are quite a lot of techniques which can increase your website’s visibility. As per Google’s instructions, a website that follows these steps will not be affected negatively by any Google update. You should not use any spam linking and black hat technique if you want to get the best result from search engine optimization.