There is always a reason behind the success of a company, like Coca Cola, which successful because of its taste and this taste is because of its formula. Similarly, when it comes to Google, the reason behind its success is it algorithm.

Every web marketing company knows that when it comes to ranking and popularity of a website, Google’s algorithm has Page Rank as one of the major parameters. This writing gives a detail of what Page Rank is, how it was calculated previously, and how it is measured and weight now.

Page Rank:

In simple words, Page Rank is the level of popularity associated with a website page. Google assigns a particular rank to a page basing on the backlinks it has. These backlinks are measured in terms of both quality and quantity.

Old Technique:

When the concept of Page Rank was introduced, the way Google weighed it was on the basis of the number of backlinks a page received. This methodology was successful for a little time, but then was exploited by web marketing professionals.

The thing black hat SEO would do was to get thousands of backlinks from different sources to increase the Page Rank. This strategy of theirs caused a decline in user experience, because majority of links such websites had were not relevant with the product or services offered by the website. For instance, a sunglasses company would get several links from weight loss products websites, which had no relevance with each other, thus causing a decline in the user experience.

New Technique:

When Google saw such a decline in user experience, it intervened and came up with an update in its algorithm, by introducing the concept of link quality.

Now Google assigns a particular Page Rank to a website by weighing both the number of backlinks, as well as the quality of the back links. The quality of link depends upon:

• The relevance of the website from which the link is received.
• The authority the backlinking website carries.

Therefore, a website that has a PR of 7 and is not relevant with your type of website, then a link from it would be of no use when Google calculates the Page Rank. Similarly, a link from a relevant PR 4 website would be beneficial compared to a link from irrelevant PR 7 website.

Conclusion:

In short, now you cannot increase your page rank just by increasing the number of backlinks, on contrary the quality of links outweighs the number of backlinks.