The internet has made world a global village. Therefore, international brands perform global SEO to increase their presence at the same level across the globe. However, with the increasing use of social media, the global SEO has become increasingly dependent upon the social media for the results of SEO. A single mistake on social media platforms while conducting global SEO can lead to a disaster. Therefore, more of the professional SEO services providers try to be cautious in the use of social media, and try to use it as an opinion shaping and rapport building platform in case of any disaster. The lines below explain the factors that could cause SEO reputation disasters, along with the strategy to cope up with such disasters. Factors Damaging
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Algorithms are the detectives used by search engines to assign ranking to a particular website. No website is given any favor, the one that complies with algorithm ranks high, and the one that does not comply to it, looses ranking. The best tool that can help a website gain ranking in search engine results is the Google Analytics. A web marketing firm utilizes Google Analytics, to find insight to the major problems concerning the SEO of the website. Bounce Rate: Bounce rate connotes the number of people who visited a particular website and then jumped out of it without doing some considerable activity. An increased bounce rate shows that the website is not optimized properly or incorrectly, as a result of which the visitors cannot