SEO (Search Engine Optimization) or what is the same, web optimization for search engines, may be defined as the ability to increase the visibility of a website in the natural results of Internet search engines, through to optimization processes of architecture, codes and content in main features of each search engine over a defined strategic list of keywords and phrases relevant. If you are of a mind to improve your website by applying the concepts of internet marketing, then you may want to take advantages of some of the strategies offered by Search Engine Optimization. It is broadly believed that SEO is a work of professional SEO companies but you can also participate in some initial level competitions by gaining basic knowledge of SEO.