Potential Microsoft Multitouch Mistakes

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April 2, 2008Surface News3 Comments

When Microsoft initially came out with their Multitouch technology, there were a number of people that were extremely excited.  While there is still some debate as to who exactly came up with Multitouch technology in the end, the enthusiasm for Multitouch products was felt for all of the companies that came out with them.  This is why both the Apple iPhone and the Microsoft Surface were well received within the framework of the technology community.
 
However, as time has passed and Microsoft has gone on to develop their Surface family of products and propose newer and better hardware with each passing press conference, a number of Redmond strategists and other technology buffs have begun to comment on the fact that Microsoft might be shooting themselves in the foot in the future when all of the chips were on the table.
 
They cite as a reference for this the comparison between the iPhone and the Surface.  In the case of the former, not only did Apple create a product for mass consumption, but at the same time they created a number of applications suited for that product that people could actually use far better with Multitouch than they could in any other way.
 
The Surface Computer on the other hand, is not a product that can be mass produced and mass purchased at the moment.  The first incarnations of the Surface were tens of thousands of dollars and even many larger companies balked at using them in industries like hospitality where they would be very welcome indeed.  Surface is still a problem in terms of price and unless Microsoft pulls off a miracle in the upcoming months, it is likely to remain that way for awhile.
 
And instead of developing applications that can use Surface’s advanced hardware in the way that Apple did for the iPhone, Microsoft has instead continued to allow their hardware development to leave their software development in the dust, creating excellent pieces of technology that are extremely under-utilized in terms of what they can do because of a lack of software.  Surface, for example, uses the same Windows Vista operating system that conventional PCs use.  This makes many Surface products little more than normal PC monitors with touch-screen capabilities; novelty items that do not really bring anything that big to the table.
 
These are concerns that Microsoft will very likely have to address if they want Multitouch to work for them and for their customers and seeing how they address these concerns in the upcoming weeks, months and even years will be interesting to watch.