In the present economic times when there is high level of competitiveness among businesses, provision of quality service has gained more importance than ever. Consumers are becoming more conscious towards the services they get for the money they spend. They want more appreciation, recognition and attention whenever they set out to make any purchase. Seeking maximum value for money has always been the mantra followed by consumers, but the recent economic conditions have forced them to follow this norm even more religiously. On the other hand, providing quality service is also vital for the growth of the businesses as it gives them the upper hand when it matters.

Quality service had always mattered earlier as well but in the recent times its importance has only grown. The main reason for this trend is the difficult economic times that consumers and marketers are facing. The increasing competition in business has forced the business owners to provide the best customer service so as to woo the customers. Consumers on the other hand seek quality service to get the assurance that whatever purchase they are making is the best value for their money as they cannot bear the onus of a bad purchase.

Better Image and Publicity
Quality service matters not just for the customer but also for the company as it builds a brand following and enhances the image of the company in the eyes of the consumer. Great customer service enhances the shopping experience of the customer and he appreciates the brand and company. This gives the company word-of-mouth publicity, which is essential for the growth of the business.

Good Service Boosts Self-Image
Tough economic times have forced the consumer to be choosy. There is a sense of low self esteem because of the inability to purchase any thing and everything anytime. Treading with caution, a consumer’s self-image is boosted when he gets quality service from a company as it makes him feel special and wanted. This feeling of goodness is translated into better relations with the brand and the company in the future.

Good Service Keeps the Economy Moving
It is essential to understand that quality service provided to a customer by one person would be reciprocated by him somehow, maybe somewhere else. Everyone is a consumer in some or the other. Therefore, what is given to others does come back. Company owners should understand that if they provide quality service to their customers, the customers would be happy and they would return. In addition, when customers are appreciated and made wanted, they reciprocate this by giving similar services to their clients. The clients on getting good service appreciate the sales representatives and serve their clients in a better way. So, the cycle continues and there is overall goodness and growth in the economy.

Author Bio : Mr. Ashraf Pistawala is an expert in Customer service and handle customer service care department of Burlington Bathrooms and Merlyn Shower Enclosures at AQVA Bathrooms.