The Microsoft organization that is responsible for the implementation of new advertising technologies is the adCenter laboratory. This organization has been tasked by Microsoft with not only implementing new ideas for advertising technology, but also with developing those same ideas before they are implemented. AdCenter has been working with Multitouch technology for some time but it was only recently that the world found out just how much progress they had made.

It was at the Fourth Annual Demo Fest event staged by Microsoft that the adCenter pulled off demonstrations of prototype technologies that utilized multitouch technology and turned quite a few heads in doing so. The principle flagship item of the demonstration was a prototype computer working on multitouch technology. This computer, while similar to the Microsoft Surface, at the same time was a wholly different computer unit.

It was being demoed as a unit that could be used as an information station in a shopping mall and during this presentation Microsoft was able to show off the prowess of this multitouch unit by expanding on their previously reported ability to use a webcam and allow customers to do things like try on clothing and model jewelry. While this technology has existed for some time, the demo showed that it had made some very astounding progress since it was last displayed.

Other computer demonstrations of advertisements involved the incorporation of smart thinking machine technology and voice recognition software into the multitouch model in order to create moving advertisements that changed depending on user interaction with the computer. Microsoft’s plans for multitouch technology appear to be advancing rapidly as they come up with complimentary products to the Surface computer.